Utilitarian or hedonic? : a cross cultural study in online shopping
Hilal Ozen; Nil Kodaz
| Year of publication: |
2012
|
|---|---|
| Authors: | Ozen, Hilal ; Kodaz, Nil |
| Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilnius Univ. Publ. House, ISSN 2029-4581, ZDB-ID 2628550-2. - Vol. 3.2012, 2, p. 80-90
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Türkei | Turkey | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009753436