Visual information impacting electronic word of mouth adoption : mediating role of perceived eWOM review credibility
Year of publication: |
2020
|
---|---|
Authors: | Kaur, Kulwinder ; Singh, Tejinderpal |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 21.2020, 1, p. 78-93
|
Subject: | eWOM | eWOM review adoption | visual information | perceived eWOM review credibility | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Produktinformation | Product information | Visualisierung | Visualization | Internet |
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