How we make donors feel : the relationship between premium benefit level and donor identity esteem
Adrian Sargeant and Jen Shang
| Year of publication: |
2012
|
|---|---|
| Authors: | Sargeant, Adrian ; Shang, Jen |
| Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 17.2012, 3, p. 157-171
|
| Subject: | Werbemittel | Promotional materials | Nonprofit-Marketing | Nonprofit marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1002/nvsm.1419 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778685