I guess that is fair : How the efforts of other customers influence buyer price fairness perceptions
| Year of publication: |
2019
|
|---|---|
| Authors: | Lastner, Matthew M. ; Fennell, Patrick ; Folse, Judith A. G. ; Rice, Dan H. ; Porter, McDowell |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 7 (25.03.), p. 700-715
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21206 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083986