I want to buy more because I feel good : the effect of sport-induced emotion on sponsorship
Ryan T. Wang; Kyriaki Kaplanidou
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Ryan T. ; Kaplanidou, Kyriaki |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2013, 1, p. 57-71
|
| Subject: | affect-as-information | affect-regulation | sport-induced emotions | emotion-lifting functions | purchase intentions | Emotion | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sponsorship | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234351