Identifying and ranking critical success factors of customer experience in banks : an analytic hierarchy process (AHP) approach
Garg Ruchi and Zillur Rahman; M. N. Qureshi; Ishwar Kumar
| Year of publication: |
2012
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|---|---|
| Authors: | Garg, Ruchi ; Rahman, Zillur ; Qureshi, M. N. ; Kumar, Ishwar |
| Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 7.2012, 2, p. 201-220
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| Subject: | Bankgeschäft | Banking services | Kundenzufriedenheit | Customer satisfaction | Kritik | Criticism | Erfolgsfaktor | Success factor | AHP-Verfahren | AHP approach | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678333