Identifying customer loyalty supporting factors in the retail banking context : an empirical examination
Shakti Bodh Bhatnagar, Asif Ali Syed, and Jitendra Kumar Mishra
| Year of publication: |
2017
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|---|---|
| Authors: | Bhatnagar, Shakti Bodh ; Syed, Asif Ali ; Mishra, Jitendra Kumar |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 3, p. 197-225
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| Subject: | customer loyalty | loyalty | loyalty-supporting factors | retail banking | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2017.1349556 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820595