The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products
Wiwin Inriani Lamasi, Singgih Santoso
Year of publication: |
2022
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Authors: | Lamasi, Wiwin Inriani ; Santoso, Singgih |
Subject: | promotion | product quality | brand image | purchase decision | Markenimage | Brand image | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Japan | Verkaufsförderung | Sales promotion |
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