If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL
André Richelieu and Frank Pons
| Year of publication: |
2009
|
|---|---|
| Authors: | Richelieu, André ; Pons, Frank |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 5.2009, 1/2, p. 162-182
|
| Subject: | Profisport | Professional sports | Ballsport | Ball game | Markenführung | Brand management | Markenimage | Brand image | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816848