#IHateYourBrand: adaptive service recovery strategies on Twitter
Year of publication: |
2017
|
---|---|
Authors: | Abney, Alexandra K. ; Pelletier, Mark J. ; Ford, Toni-Rochelle S. ; Horky, Alisha B. |
Published in: |
Journal of Services Marketing. - Emerald Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 31.2017, 3, p. 281-294
|
Publisher: |
Emerald Publishing Limited |
Subject: | Service recovery | Social media | Twitter | Service failures | Adaptiveness |
-
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K., (2017)
-
Service recovery via Twitter : an exploration of responses to consumer complaints
Istanbulluoglu, Doga, (2023)
-
Tweeting your way out of disaster
(2017)
- More ...
-
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K., (2017)
-
Idiosyncratic service experiences : when customers desire the extraordinary in a service encounter
Collier, Joel E., (2018)
-
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J., (2015)
- More ...