IMC: New horizon-false dawn for a marketplace in turmoil?
Year of publication: |
2009
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Authors: | Kitchen, Philip ; Schultz, Don |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 15.2009, 2, p. 197-204
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Saved in:
Saved in favorites
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