Immediate and Continued Effects of App Real-Time Targeting along Customer Shopping Journey : A Field Experiment
Year of publication: |
2022
|
---|---|
Authors: | Tong, Siliang ; Wang, Le ; Luo, Xueming ; Moriguchi, Takeshi |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Experiment |
Extent: | 1 Online-Ressource (39 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 25, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3931110 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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