Impact of CSR in brand equity as a marketing tool : a study on registered medium enterprises of consumer durables in Kolkata, West Bengal
Year of publication: |
2022
|
---|---|
Authors: | Chakraborty, Mainak ; Das, Sourav Kumar |
Published in: |
Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective. - Cham, Switzerland : Springer, ISBN 978-3-030-89415-3. - 2022, p. 77-87
|
Subject: | West Bengal | Corporate Social Responsibility | Corporate social responsibility | Markenwert | Brand equity | Marketing | KMU | SME | Dauerhafte Konsumgüter | Durable goods |
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