Impact of brand experience on loyalty
Year of publication: |
[2022]
|
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Authors: | ONG, Chuan Huat ; Lee, Heng-Wei ; Ramayah, Thurasamy |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (21 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 18, 2022 erstellt |
Classification: | M1 - Business Administration ; M2 - Business Economics ; M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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