Impact of locus of control on health message effectiveness
Ying Kong; Fuyuan Shen
| Year of publication: |
2011
|
|---|---|
| Authors: | Kong, Ying ; Shen, Fuyuan |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 28.2011, 4, p. 354-371
|
| Subject: | Social Marketing | Social marketing | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410495