Impact of market entrant characteristics on incumbent reactions to market entry
| Year of publication: |
2011
|
|---|---|
| Authors: | Karakaya, Fahri ; Yannopoulos, Peter |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 2, p. 171-186
|