Impact of social media advertising on high energy drink preferences and consumption
Patient Rambe, Retumetse Joyce Jafeta
| Year of publication: |
July/August 2017
|
|---|---|
| Authors: | Rambe, Patient ; Jafeta, Retumetse Joyce |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 33.2017, 4, p. 653-668
|
| Subject: | Social Media Advertising | Consumer Brand Preference And Monster Energy Drinks | Media Richness Theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.19030/jabr.v33i4.9977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746591