Can margin differences in vertical marketing channels lead to contracts with slotting fees?
Year of publication: |
2013
|
---|---|
Authors: | Dhar, Tirtha |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 12, p. 2766-2771
|
Subject: | marketing | channels of distribution | retailing and wholesaling | slotting fees | product assortment | Vertriebsweg | Distribution channel | Sortiment | Retail assortment | Einzelhandel | Retail trade | Theorie | Theory | Lieferantenmanagement | Supplier relationship management |
-
Slotting allowances and retail product variety under oligopoly
Hamilton, Stephen F., (2017)
-
Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir, (1996)
-
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura, (2017)
- More ...
-
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C., (2009)
-
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei, (2010)
-
Dhar, Tirtha, (2016)
- More ...