Implementing capabilities-based quality management and marketing strategies to improve business performance
Year of publication: |
2016
|
---|---|
Authors: | Mehra, Satish ; Coleman, Joshua T. |
Published in: |
International journal of quality & reliability management. - Bingley : Emerald Group Publishing Limited, ISSN 0265-671X, ZDB-ID 51787-2. - Vol. 33.2016, 8, p. 1124-1137
|
Subject: | Technology | Quality management | People | Marketing strategy | Qualitätsmanagement | Marketingmanagement | Marketing management |
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