Implementing Marketing Analytics
Year of publication: |
2021
|
---|---|
Authors: | Farris, Paul ; Venkatesan, Rajkumar |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Marketing | IT-gestütztes Marketing | Computer-assisted marketing | Marktforschung | Market research |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Series: | Darden Case ; No. UVA-M-0869 |
Type of publication: | Book / Working Paper |
Language: | English |
Other identifiers: | 10.2139/ssrn.3707080 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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