Implementing "marketing me" : a simulation enhanced variant for a student self-marketing exercise
Year of publication: |
August 2016
|
---|---|
Authors: | Flostrand, Andrew ; Ho, Jason Y. C. ; Krider, Robert E. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 83-89
|
Subject: | introductory marketing | simulation | self-branding | self-marketing | teaching | job and career | career planning | professional networking | business core courses | Karriereplanung | Career development | Studierende | Students | Simulation | Betriebswirtschaftsstudium | Graduate business education | Erwerbsverlauf | Occupational attainment |
-
What makes students choose a career? : an exploratory study among students of management education
Prabhu, H. Mahesh, (2021)
-
Honkonen, Maria, (1998)
-
Preparation for a career : an examination of the ethical attitudes of business students
Johns, Sharon H., (2000)
- More ...
-
Fake news and brand management : a Delphi study of impact, vulnerability and mitigation
Flostrand, Andrew, (2019)
-
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C., (2009)
-
Viral marketing : motivations to forward online content
Ho, Jason Y. C., (2010)
- More ...