Implementing your BAM 2 strategy: 11 steps to making your brand a more valuable business asset
Year of publication: |
2002
|
---|---|
Authors: | Davis, Scott |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 19.2002, 6, p. 503-513
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Assets | Brand valuation | Corporate image | Strategy |
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