Improving global competitiveness with branding strategy
Year of publication: |
2011
|
---|---|
Authors: | Ille, Francis R. ; Chailan, Claude |
Other Persons: | Lu, Lucy (ed.) |
Published in: |
Journal of Technology Management in China. - Emerald Group Publishing Limited, ISSN 1746-8787, ZDB-ID 2267099-3. - Vol. 6.2011, 1, p. 84-96
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Corporate branding | Globalization | Emerging markets | China |
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