Extent: | Online-Ressource (210 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Contents; Preface; Introduction; Chapter 1: Working Together to Create Value for Customers; Chapter 2: Sales and Marketing Don't Always Get Along; Chapter 3: Taking a Look Under the Hood of the Interface; Chapter 4: Mending the Rift Between Sales and Marketing; Chapter 5: Assessing Your Sales-Marketing Interface; Chapter 6: Challenges to Your Sales-Marketing Interface; Appendix: The Sales-Marketing Huddle:Workshop Template; About the Authors; Notes; References; Index; Adpage; Cover |
ISBN: | 978-1-60649-802-6 ; 978-1-60649-803-3 ; 978-1-60649-802-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012678740