Impulse buying : a consumer trait prospective in context of central India
Sunil Atulkar, Bikrant Kesari
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Atulkar, Sunil ; Kesari, Bikrant |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 19.2018, 2, p. 477-493
|
| Subject: | Impulse buying | consumer trait | consumer buying behaviour | Konsumentenverhalten | Consumer behaviour | Indien | India | Emotion | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150917713546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011860652