In the consumers' eye : a mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions
Year of publication: |
2022
|
---|---|
Authors: | Anderson, Kelley Cours ; Laverie, Debra A. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-11
|
Subject: | Consumer-based strategy | Innovative marketing | Product quality | Signaling theory | Unbranded products | Virtual reality | Produktqualität | Konsumentenverhalten | Consumer behaviour | Signalling |
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