Increasing customer loyalty and WOM in an age of terror : cross-cultural development and validation of the customers' reactions to terror scale (CRTS)
Year of publication: |
2022
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Authors: | Gilboa, Shaked ; Seger-Guttmann, Tali ; Partouche-Sebban, Judith |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-14
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Subject: | Customer reaction | Loyalty | Scale development | Service | Terror | Word of mouth | Terrorismus | Terrorism | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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