Individual Differences in Perceptions of Service Failure and Recovery : The Role of Race and Discriminatory Bias
[enter Abstract Body]This article investigates the role of contextual cues in the evaluation of a service failure. Empirical data demonstrates that although discrimination is a factor in the evaluation of a service failure for black (vs. white) customers, contextual cues also play a role in the evaluation of the encounter. When a black customer experiences a service failure, the failure will be evaluated more severely when no other black customers are present. In addition, the context of the event differentially affects the negative emotions generated by the service failure and results in racially driven differences in the amount of remuneration perceived as necessary to successfully recover from the failure. The implication is that when serving customers, the race of both the customer and other customers can provide service providers with information relative to the appropriate service recovery effort to implement
Year of publication: |
2010
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Authors: | Baker, Thomas L. ; Meyer, Tracy ; Johnson, James D. |
Publisher: |
[S.l.] : SSRN |
Subject: | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Ethnische Diskriminierung | Ethnic discrimination | Wahrnehmung | Perception |
Saved in:
freely available
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of the Academy of Marketing Science, Vol. 36, pp. 552-564, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2008 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014195635