Industrial marketing
by Ralph S. Alexander ; James S. Cross ; Ross M. Cunningham
| Year of publication: |
1961
|
|---|---|
| Authors: | Alexander, Ralph S. ; Cross, James S. ; Cunningham, Ross M. |
| Publisher: |
Homewood : Irwin |
| Subject: | Markttechnik | Marktforschung | Industriegüter | Industrial goods | B-to-B-Marketing | Business-to-business marketing | Marketing |
| Extent: | 658 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014374032