Measuring the value of word-of-mouth and its impact in consumer communities : report No. 06-118
Paul Dwyer
| Year of publication: |
2006
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|---|---|
| Authors: | Dwyer, Paul |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 3, p. 75-91
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| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst, |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003393780