Influence of a company's social initiatives on the consumer attitude towards it: Results of experimental research
Year of publication: |
2011
|
---|---|
Authors: | Pawlak, Marek ; Zasuwa, Grzegorz |
Published in: |
Contemporary Economics. - Warsaw : Vizja Press & IT, ISSN 1897-9254. - Vol. 5.2011, 2, p. 80-89
|
Publisher: |
Warsaw : Vizja Press & IT |
Subject: | consumer behaviour | corporate social initiatives | corporate attitudes |
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