Influence of emotions on purchase loyalty among child consumers : the moderating role of family communication patterns
Mehdi Khademi Gerashi, Farbod Fakhreddin
| Year of publication: |
2021
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|---|---|
| Authors: | Gerashi, Mehdi Khademi ; Fakhreddin, Farbod |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 9.2021, 4, p. 298-310
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| Subject: | Child consumer | Emotion | Purchase behavior | Purchase loyalty | Family communication | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Beziehungsmarketing | Relationship marketing | Familie | Family |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-020-00095-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667108