Influence of social media on Chinese students' choice of an overseas study destination : an information adoption model perspective
Mengya (Lavender) Shu; Noel Scott
| Year of publication: |
2014
|
|---|---|
| Authors: | Shu, Mengya ; Scott, Noel |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 1/2, p. 286-302
|
| Subject: | Educational tourism | electronic word of mouth (eWOM) | persuasion | social media | China | elaboration likelihood model | information adoption model | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Studierende | Students | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010361765