INFLUENCE OF PERSONAL COMMUNICATION NETWORKS ON INNOVATION ADOPTION — USING MULTI-AGENT SIMULATIONS TO PROJECT THE LAUNCH OF AN INNOVATIVE MEDICAL DEVICE
Year of publication: |
2013
|
---|---|
Authors: | BARROT, CHRISTIAN ; KUHLMANN, JAN ; POPA, ANDREA |
Published in: |
International Journal of Innovation and Technology Management (IJITM). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-6950. - Vol. 10.2013, 05, p. 1340021-1
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Adoption | seeding | social networks | agent-based modeling | medical innovation |
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