THE INFLUENCE OF THE RELATIONAL MARKETING PARADIGM ON THE GOVERNANCE OF THE NOVEL CHANNEL FORMAT NAMED SOCIAL FRANCHISING: AN EXPLORATORY QUALITATIVE ANALYSIS OF FOUR SOCIAL FRANCHISES FROM THE UK
Year of publication: |
2014
|
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Authors: | ZAFEIROPOULOU, FIORI A. ; KOUFOPOULOS, DIMITRIOS |
Published in: |
Journal of Developmental Entrepreneurship (JDE). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-706X. - Vol. 19.2014, 02, p. 1450013-1
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Social entrepreneurship | relational marketing paradigm | social network theory | social franchising | relational embeddedness |
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