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Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus, (2019)
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de, (2017)
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan, (2023)
Television advertising’s influence on parents’ gift-giving perceptions
Holiday, Steven, (2018)