Influences on the development of marketing thought, 1900-1923
Year of publication: |
1951
|
---|---|
Authors: | Bartels, Robert D. W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 16.1951, 1, p. 1-17
|
Subject: | Marktforschung |
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