Influencing Factors on Consumer Acceptability of Brand Extension : A Study on Kist's Brand Extension
Year of publication: |
2015
|
---|---|
Authors: | Evangeline, S.J ; Ragel, Victoria Rosanna |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension | Markenführung | Brand management |
Extent: | 1 Online-Ressource (23 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: 12th International Conference on Business Management (ICBM) 2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 7, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2699836 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra, (2016)
-
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching, (2015)
-
Consumer evaluation of brand extension : the Nigerian perspective
Oyeniyi, Omotayo, (2010)
- More ...
-
Factors Affecting Purchase and Recommendation Willingness Towards Brand Extension
Ragel, Victoria Rosanna, (2019)
-
Consumer Acceptability of Brand Extensions : The Role of Brand Reputation and Perceived Similarity
Ragel, Victoria Rosanna, (2015)
-
Leisure Shopping in the Supermarket Setup : A Behavioral Study
Ragel, Victoria Rosanna, (2015)
- More ...