The corporate brand naming process in the net economy
Tobias Kollmann and Christina Suckow
| Year of publication: |
2007
|
|---|---|
| Authors: | Kollmann, Tobias ; Suckow, Christina |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 10.2007, 4, p. 349-361
|
| Subject: | Markenführung | Brand management | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003739517