Information acquisition behavior in brand choice situations
By Jacob Jacoby [u.a.]
| Year of publication: |
1974
|
|---|---|
| Authors: | Jacoby, Jacob |
| Publisher: |
[Lafayette/Ind.] |
| Subject: | Verbraucher | Markenartikel |
| Extent: | 29 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003108576