Information technology and marketing performance within international market-entry alliances
Year of publication: |
2017
|
---|---|
Authors: | Zhao, Shasha ; Priporas, Constantinos-Vasilios |
Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 34.2017, 1, p. 5-28
|
Publisher: |
Emerald Publishing Limited |
Subject: | Information technology | Entry modes | Cross-border alliance | Marketing performance |
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