Informative advertising and optimal targeting in a monopoly
Year of publication: |
2001
|
---|---|
Authors: | Esteban, Lola ; Gil, Agustín ; Hernández, José M. |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 49.2001, 2, p. 161-180
|
Subject: | Werbung | Advertising | Zielgruppe | Target group | Monopol | Monopoly | Theorie | Theory |
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