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Marketing classics : a selection of influential articles
Enis, Ben M., (1985)
Problems in marketing
Brown, Milton P., (1968)
Management perspectives in marketing
Boone, Louis E., (1972)
Attitudes toward advertising. Existence and significance for ad readership and evaluation
Ottesen, Otto, (1981)
Kompendium i markedsføringsplanlægning
Ingebrigtsen, Stig, (1980)
Det Kommunikationsbevidste salg
Ottesen, Otto, (1973)