Innovation requires direction : how to identify the customers' problems of tomorrow and possible solutions
Institute for Applied Innovation Research e.V. IAI, Ruhr-University Bochum. Friedrich Kerka ...
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Kerka, Friedrich (contributor) |
| Institutions: | Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum (contributor) |
| Publisher: |
Bochum |
| Subject: | Verbraucherforschung | Neues Produkt | Neukunde | Innovation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 53 S. : graph. Darst. |
|---|---|
| Series: | Berichte aus der angewandten Innovationsforschung. - Duisburg, ISSN 1615-617X. - Vol. 225 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004913249