Innovation through total quality management elements and customer loyalty in Spanish financial institutions
Year of publication: |
2014
|
---|---|
Authors: | Castillo-Peces, Carlos del ; Prado-Román, Camilo ; Mercado-Idoeta, Carmelo ; Prado-Román, Miguel |
Published in: |
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice. - Cham : Springer, ISBN 3-319-02383-7. - 2014, p. 127-137
|
Subject: | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Innovation | Finanzsektor | Financial sector | Wirtschaftskrise | Economic crisis | Spanien | Spain |
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