The effect of Customer Relationship Management systems on firm performance
Jacob Z. Haislip, Vernon J. Richardson
| Year of publication: |
November 2017
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|---|---|
| Authors: | Haislip, Jacob Z. ; Richardson, Vernon J. |
| Published in: |
International journal of accounting information systems. - Amsterdam [u.a.] : Elsevier, ISSN 1467-0895, ZDB-ID 2211804-4. - Vol. 27.2017, p. 16-29
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| Subject: | Customer Relationship Management (CRM) | Performance | Information technology | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Informationstechnik | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.accinf.2017.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011782437