Innovative Neuausrichtung der Kundenbindung : professionelles Data Mining bei Union Investment
Thomas Fender; Christoph Demming
Year of publication: |
2008
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Authors: | Fender, Thomas ; Demming, Christoph |
Published in: |
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht. - Heidelberg : Finanz-Colloquium Heidelberg, ISSN 1861-4884, ZDB-ID 2212630-2. - 2008, 10, p. 454-459
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Subject: | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Deutschland | Germany |
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