Inside the mind of the shopper : the science of retailing
Herb Sorensen
| Year of publication: |
2009
|
|---|---|
| Authors: | Sorensen, Herb |
| Publisher: |
Philadelphia, Pa. : Wharton School |
| Subject: | Einzelhandel | Verbraucherverhalten | Marketing | Verbraucher | Psychologie | Retail trade | Consumer behavior | Stores, Retail | Design and construction |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 227 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-712685-9 ; 0-13-712685-9 |
| Classification: | Marketing ; Betriebssoziologie, Betriebspsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10004938614