Integrated marketing communication in new global order
Year of publication: |
2007
|
---|---|
Authors: | Gokhale, Nilesh ; Choudhary, Chetan ; Marathe, Milind |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 271-282
|
Subject: | Marketingmanagement | Marketing management | Globalisierung | Globalization |
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