Integrated Marketing Communication: Practice Leads Theory
| Year of publication: |
2008
|
|---|---|
| Authors: | Kitchen, Philip J. ; Kim, Ilchul ; Schultz, Don E. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 48.2008, 4, p. 531-546
|